Case study · Dubai, UAE
Rukhsa CRM
Custom sales CRM for FlyLight Group
A CRM shaped around FlyLight Group’s sales process — every customer, agent and team tracked from first lead to approval.
- Custom CRM Development
- AI & Business Automation
The challenge
The sales team was handling thousands of customers across more than one department. They needed one place to log leads, see where every customer stood and measure each agent’s performance.
What we did
We mapped their sales process and built a tailored CRM: customers move through clear stages (in process, documented, scheduled, completed, approved), leads are marked fresh, valid or invalid, and managers filter everything by agent, status and date. Agents, teams and team leads each get the right access, and admins can switch between departments in one click.
Results
01Thousands of customers managed in one system
02Live dashboard by agent, status and date
03Separate departments, teams and roles
04Reports ready without spreadsheets
“The Tech Sols developed our Rukhsa CRM with a clear understanding of our sales processes and business objectives. The CRM has streamlined our daily operations, improved lead management, and made it easier for our team to track customer interactions and sales performance. Their team was highly professional, responsive, and committed to delivering a solution tailored to our requirements. The implementation was smooth, communication was excellent, and the ongoing support has been exceptional. I highly recommend The Tech Sols to businesses looking for reliable CRM development and digital transformation solutions.”
Yasir SharifConsumer Sales Head, FlyLight Group
Dubai, UAE
Dubai, UAENext projectThe Flatpack Co.
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